for Weet-Bix’s partnership with Tennis Australia to fuel Australia’s next tennis champions.

To drive hype, awareness, and conversion, we launched an integrated campaign spanning social, CGI, TVC, BVOD, and retail media - engaging shoppers wherever they scroll and shop.

From CGI-led wow moments to always-on promo content across brand, tennis, retailer, and retail channels, the campaign kept the momentum going throughout the promo period.

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