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Weet-Bix

Weet-Bix on pack promo grabs ‍[b]epic Winter sales.[/b]

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Weet-Bix was an Aussie brekky icon with an issue. Sales dropped off a cliff in Winter as shoppers looked for traditional Winter warmers like oats.

We crafted a campaign that kick started Weet-Bix’s Winter sales and reframed it as Australia’s fave breakfast all year round.

[b]5M+ on pack take-overs and unprecented customer support with huge displays[/b] drove mass campaign awareness, resulting in a huge sales uplift for Weet-Bix.
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22
%
growth vs previous Winter sales period > 
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Work we love. Work we love.
Work we love. Work we love.