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Wild Turkey

We launched Wild Turkey 101 Music with a [b]bold promotion.[/b]

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In a crowded bourbon marketplace, Wild Turkey knew they needed to launch 101 Music with a bang.

Inspired by the 101 Music Airstream recording studio, we created an epic promotion that harmonised Wild Turkey's adventurous roots with its new sound.

[b]A huge 3D arch designed to look like the rear of the 101 Airstream[/b] gave retailers an epic centrepiece for in-store modular displays.
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167
%
massive entry uplift vs last promotion > 
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Work we love. Work we love.
Work we love. Work we love.