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Weet-Bix

Weet-Bix on pack promo grabs ‍[b]epic Winter sales.[/b]

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Weet-Bix was an Aussie brekky icon with an issue. Sales dropped off a cliff in Winter as shoppers looked for traditional Winter warmers like oats.

We crafted a campaign that kick started Weet-Bix’s Winter sales and reframed it as Australia’s fave breakfast all year round.

Work we love. Work we love.
Work we love. Work we love.

Let's chat.

Sydney
410/46 Kippax Street
Surry Hills NSW 2010
Melbourne
The Commons
L4 54 Wellington Street
Collingwood VIC 3066
info@31st.com.au
This price grab was omnipresent in our audiences daily lives