To educate shoppers on the convenience of Dynamo Capsules, we launched high-visibility engagement campaign across major Westfield centres in NSW and VIC during the Black Friday sales period. By timing the activation with peak retail traffic, we ensured maximum exposure among high-intent shoppers.

A bold static installation was positioned directly near Woolworths entrances, catching shoppers at the moment of purchase and surprising them with a full-size product tub.

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