Weet-Bix has partnered with Tennis Australia to fuel Australia’s next tennis champions.

To drive hype, awareness, and conversion, we launched an integrated campaign spanning social, CGI, TVC, BVOD, and retail media - engaging shoppers wherever they scroll and shop.

From CGI-led wow moments to always-on promo content across brand, tennis, retailer, and retail channels, the campaign kept the momentum going throughout the promo period.