to recruit the next generation of chewers.

Building off the 2024 “Chew You Good” brand platform, the national “Chew Chill Win” campaign drove conversion with a simple, high-impact instant-win mechanic, giving shoppers the chance to win $50 instantly.

Disruptive 3D towers and standout CDUs created impact at shelf and beyond the aisle, helping turn awareness into strong shopper engagement and results.

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