for Bref to drive awareness and education, showing shoppers that keeping toilets clean and fresh doesn’t have to be a chore. Through an “effortless clean” message strategically placed along the shopper path to purchase, we highlighted the versatility of the range and how simple toilet maintenance can be.

To drive trial and conversion, we rolled out large-scale sampling activations across Australia and New Zealand, getting Bref directly into shoppers’ hands — and bathrooms. The launch of Bref Power Fizz was further supported by a robust retail media plan that boosted visibility and conversion both in-store and online.

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